The stand goes with the new Pro Display XDR.

For them, a monitor without a stand might be perfectly acceptable. Professional video editors, designers and developers, who may already own their own specialist monitor stand. Who wouldn’t want a stand with their monitor, you might wonder. Then it could offer a $1k discount to anyone who doesn’t want a stand. Instead of saying Apple’s fancy new monitor costs $5,000, and users can buy a stand for $999, it should have sold both together for $6,000. ^ The monitor and the controversial monitor standĬiting a video from tech vlogger Marques 'MKBHD' Brownlee, Gilbert argues that Apple’s biggest mistake was presenting the stand as a separate item. According to an opinion piece by Ben Gilbert of Business Insider, “Sorry, but Apple's controversial $1,000 computer screen stand isn't a ripoff - it's a missed opportunity.” “A $999 monitor stand is everything wrong with Apple today,” claimed Engadget.īut not everyone thinks Apple's grand ‘grand stand’ is unreasonably priced. “There's no defending Apple's ridiculous $1,000 monitor stand,” said Wired. Not only were there audible boos when the stand was announced at the company’s World Wide Developer’s Conference in San Jose, it soon attracted criticism from the press. This week, the technology community reeled in shock as Apple unveiled a monitor stand that costs $999.Įven for Apple, which has a long history of pushing its luck on pricing, this is clearly excessive.

Apple is rightly getting flak for this pricy piece of metal

Apple display stand